Publisher Online Advertising Management Services
We provide ad management services, aggregate traffic sources in a variety of vertical markets and thus help mid-sized publishers gain access to more profitable sources of advertising, behavioral targeting ad campaigns and to be able to work with other ad networks. If you have over 50,000 unique visitors per month according to Quantcast, please apply to join our ad management program.
We offer a standard 65% revenue share to our publisher partners, and do not accept any adult-oriented sites.
Publisher Consulting Services
We’ve been responsible not just for buying and selling advertising inventory and managing high volume consumer and business-oriented websites, but also for doing so at increasing levels of efficiency. We’ve built ad serving systems and ad networks from the ground up, managed API integrations with ad exchanges like Right Media and successfully built teams with both in-house and outsourced people and resources.
We can help online Publishers improve their revenue yield while keeping their readers and viewers happy:
- Weigh direct sales efforts vs. partnering with ad networks or marketplaces
- Decide which technology and network partners to work with, including:
- Advertising servers, ad exchanges/marketplaces
- Analytics or optimization vendors
- Site representation firms or advertising networks
- Optimize specific advertising placements for both brand and direct advertisers
- Advertising sales team setup or assessment
- Business development and partnership
- Behavioral targeting and advertising channel design
- Ad effectiveness survey design and execution