Our latest aggregated look at the advertising data made available by Facebook as part of its Social Ads program. All of this data was gathered on July 16th via their advertising interface. We looked at the number of users in the “Any” to “Any” age range and then also looked at the suggested-bid CPM figures […]

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At the risk of attracting even more comment spam, I audaciously submit the above headline for this blog post. I had to chuckle when I read the latest press release/data bite from my former employer, Nielsen Online (the measurement company formerly known as Nielsen//NetRatings with two /’s) on ClickZ.
There follows a somewhat dubious trail of […]

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I noticed that NexTag is a top 30 ranked site according to Quantcast… the only problem is that when you look at the detail, and the large spike in traffic that NexTag has recently experienced, most of the spike is explained by them buying (and serving) more ads through their adq.nextag.com domain. I should know, […]

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Total    - 63,411,040 -    100.0%
USA    - 24,741,720 -    39.0%
UK    - 8,905,320 -    14.0%
Canada    - 8,869,280 -    14.0%
Turkey    - 3,024,880 -    4.8%
Australia    - 2,430,840 -    3.8%
France    - 1,251,260 -    2.0%
Colombia    - 1,130,400 -    1.8%
Norway    - 1,075,100 -    1.7%
Sweden    - 1,059,300 -    1.7%
South Africa    - 739,340 -    1.2%
Mexico    - 688,300 -    1.1%
Hong Kong    - 639,360 -    1.0%
Egypt    […]

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We’ve been tracking a variety of statistics using Facebook’s active user figures as disclosed as part of their Social Ads system. As expected, there has been a good deal of growth in their older users, as is reflected in the chart below. The average age of their US user base is still very young, however, […]

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This is a long post. But it ends with some interesting data. I recently read Ben Edelman’s piece about the Sears-comScore debacle, where Sears (”Sears Holdings Community”) was partnering with comScore to track users’ online activities, encouraging an install in a way that many users might find to be deceptive. Ben is a well-known industry […]

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Good post from Marc about Ning and their approach to the adult issue.
Just a note here that we broadly agree with his statement:
Fourth, bear in mind that you can’t believe any of the Internet measurement companies for any kind of accurate external analysis of Ning usage and traffic — or, for that matter, usage and […]

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I really like what Quantcast has been doing, putting out pretty decent quality data not just traffic but also sub-components like user affinities, demographics, and keywords that led to traffic at a particular site. They also allow sites to “get Quantified”, tag their own pages in order to create better-quality, more-accurate numbers.
Nobody said the measurement […]

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We expect user growth for Facebook to be much better among the older part of its audience that is still underrepresented.  Their internal numbers and those put out by the traffic tracking services would confirm it. That being said, it remains difficult to reconcile Facebook’s internal numbers with figures put out by comScore Media Metrix, […]

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Classmates announced it has dropped its IPO plans. Not wholly unexpected: we have been fairly bearish on them as we were discussing their prospects with a couple of folks. Here’s what we would say before we saw this past month’s comScore Media Metrix numbers: Setting aside current market conditions, Classmates certainly continues to make money […]

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Sometimes, it’s fun just to laugh at contextual targeting. Having no idea whether this is intentional or not on the part of Google (probably), I ran into some ideas for what to do with spam, when checking my spam folder recently:

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There is an extremely large difference between the user demographic figures reported by Facebook itself (captured from their ad targeting system and aggregated by CPM Advisors), and those tracked via comScore’s Media Metrix online measurement panel. We should point out that the assumption that the Facebook figures are correct is by no means a foregone […]

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We looked at some of the data, and the affinities between US-based users of some of the announced OpenSocial platform partners with one another and with Facebook users are pretty high. Index values of over 100 in the data linked below indicate a higher penetration of visitation by that group of visitors to the company […]

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It was fairly widely reported (including by Venture Beat - though they didn’t quote any of NetRatings’s numbers, why not?) that Facebook unique visitors dropped 9.3% from August to September 2007 [Facebook profile]. We took a closer look at the demographic changes from August to September 2007 with respect to Facebook’s US traffic figures, as […]

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We took a look at August 2007 numbers from comScore’s Media Metrix service, and saw again confirmation of Facebook’s strong performance. Of the 80 sites with 10 million or more users in August 2006, Facebook had the highest growth rate in unique visitors, a staggering 128%, or twice as much as the next closest rival […]

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