NebuAd has been in the news this week, the CEO Bob Dykes testifying at a House hearing on behavioral targeting and privacy. Apparently quite a few NebuAd employees were laid off in the past week, as the company prepares for a long, protracted battle to be able to do business despite the privacy concerns being […]
Entries Tagged as 'Privacy'
NebuAd hunkering down for long privacy fight
July 19th, 2008 · No Comments
Tags: Privacy · Behavioral targeting
More Odd Old-Media New-Media Deals
May 21st, 2008 · No Comments
Comcast buys Plaxo for $175 million; I have to admit I didn’t see that one coming. Now this is also interesting in the context of ISPs who are outsourcing the delving into their users’ personal data to ISP targeting companies like Adzilla, Phorm and NebuAd. The conventional wisdom here is that lots of small ISPs […]
Tags: Privacy · Announcements
comScore’s Missing Data: OpinionSquare, RelevantKnowledge
February 3rd, 2008 · No Comments
This is a long post. But it ends with some interesting data. I recently read Ben Edelman’s piece about the Sears-comScore debacle, where Sears (”Sears Holdings Community”) was partnering with comScore to track users’ online activities, encouraging an install in a way that many users might find to be deceptive. Ben is a well-known industry […]
Tags: Privacy · Industry data · Traffic
Privacy Debate Ongoing - Google’s Turn
December 21st, 2007 · No Comments
It’s Google’s turn to see a bit of controversy regarding the surfacing of implicit personal-relationship data (or what some might refer to as social media or social network-type information). VentureBeat’s story picks up on Google “creepily” predicting who your friends are and surfacing that information in ways that are unexpected to some like our friend, […]