Pubmatic’s price index shows that overall eCPM pricing for display inventory is down, according to their figures. This accords with the word around the industry that several advertisers were cutting back in April, fearing recession. It spells opportunity for certain direct ad buyers, I’m sure — if the numbers are still backing out and the […]

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In advance of next week’s San Francisco Ad:Tech show, PubMatic put out its AdPriceIndex which indicates that average CPMs for approximately 3,000 publishers that it helps with optimization. It naturally shows an upward trend from January to March, from $0.42 to $0.49 or about 15%.
Naturally there is a significant selection bias here in that companies […]

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