NebuAd has been in the news this week, the CEO Bob Dykes testifying at a House hearing on behavioral targeting and privacy. Apparently quite a few NebuAd employees were laid off in the past week, as the company prepares for a long, protracted battle to be able to do business despite the privacy concerns being […]

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We’re soft-launching a site called RetainSales.com today aimed at helping marketers and publishers understand and take advantage of retargeting/remarketing. This term refers simply to a way of finding your visitors again on other websites. It is made possible by the increasing connection between various advertising networks enabled by ad exchanges and targeting intermediaries. We’ve had […]

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According to comScore/Starcom/Tacoda, “heavy clickers represent just 6% of the online population yet account for 50% of all display ad clicks” and “heavy clickers skew towards Internet users between the ages of 25-44 and households with an income under $40,000.” It continues:

Heavy clickers behave very differently online than the typical Internet user, and while they […]

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As Saul Hansell points out, several companies at ad:tech last week were talking about their new vertically focused/behaviorally-targeted/blah blah new ad networks. There are more advertising networks than ever, as well as ad network enablers (”start your own ad network” says Pulse360, Adify has been saying this for a while) not to mention advertising exchanges […]

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Online dating companies looking to use Facebook’s new advertising system to find new customers may be in for a hard time (pardon the pun)…. Facebook users don’t seem to be that interested in sex, at least not according to Facebook. Click below for the full page image.

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We commented on the Jeremy’s (Lightspeed Ventures) blog post concerning Acxiom’s new consumer cookie tracking network.  The WSJ article he quotes discusses Acxiom’s new product:
Acxiom contracts with Web sites that collect consumer addresses, such as online retailers and those offering sweepstakes and surveys. In a blink, Acxiom looks up the people who provide their addresses […]

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