Comcast buys Plaxo for $175 million; I have to admit I didn’t see that one coming. Now this is also interesting in the context of ISPs who are outsourcing the delving into their users’ personal data to ISP targeting companies like Adzilla, Phorm and NebuAd. The conventional wisdom here is that lots of small ISPs […]

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Congratulations to Synthasite on their $5 million in funding announced as well on their blog. Vinny Lingham has put together an impressive team and we look forward to seeing continuing innovations coming from them. There is a large potential market out there for “long tail enablers” that include website management and creation tools, that will […]

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Facebook discusses their new advertising system in a posting on their blog. They say that some things will change and some things will not:
First of all, what’s not changing:

Facebook will always stay clutter-free and clean.

Facebook will never sell any of your information.

You will always have control over your information and your Facebook experience.

You will not […]

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Our mission is to help our clients improve their monetization (publishers) and marketing performance (advertisers), and for the industry, media and public, shed a meaningful and useful light on advertising pricing and performance, including relative to other forms of advertising media. We will do so through our varied collective experiences in being media buyers, media […]

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