Our latest aggregated look at the advertising data made available by Facebook as part of its Social Ads program. All of this data was gathered on July 16th via their advertising interface. We looked at the number of users in the “Any” to “Any” age range and then also looked at the suggested-bid CPM figures […]

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The IAB email this morning caught my eye because it referenced a BusinessWeek article that mentions a study done by Rapleaf (a company that aggregates social network information and has come under fire for some of its marketing tactics), saying (my emphasis added) “Rapleaf CEO Auren Hoffman, citing a recent study by her firm, […]

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I noticed that NexTag is a top 30 ranked site according to Quantcast… the only problem is that when you look at the detail, and the large spike in traffic that NexTag has recently experienced, most of the spike is explained by them buying (and serving) more ads through their adq.nextag.com domain. I should know, […]

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Esther Dyson’s column in the WSJ entitled “The Coming Ad Revolution” got my attention at first mainly because it mentioned the ISP targeting companies “NebuAd, Project Rialto, Phorm, Frontporch and Adzilla” about which not too much (yet) has been written in the mainstream press. As they work to try to sign up ISPs, these […]

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JP Morgan published a report about online display advertising on January 3rd, as referenced at HipMojo.com
In it, they mention a few interesting statistics, namely that the US graphical ad market will hit nearly $8.6 billion this year–a 20% increase from 2007, and then JP Morgan’s estimate that 83% of US online advertising inventory in 2007 […]

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I really like what Quantcast has been doing, putting out pretty decent quality data not just traffic but also sub-components like user affinities, demographics, and keywords that led to traffic at a particular site. They also allow sites to “get Quantified”, tag their own pages in order to create better-quality, more-accurate numbers.
Nobody said the measurement […]

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We expect user growth for Facebook to be much better among the older part of its audience that is still underrepresented.  Their internal numbers and those put out by the traffic tracking services would confirm it. That being said, it remains difficult to reconcile Facebook’s internal numbers with figures put out by comScore Media Metrix, […]

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There is an extremely large difference between the user demographic figures reported by Facebook itself (captured from their ad targeting system and aggregated by CPM Advisors), and those tracked via comScore’s Media Metrix online measurement panel. We should point out that the assumption that the Facebook figures are correct is by no means a foregone […]

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We analyzed some of the data Facebook makes available about the demographics of its users via its ad targeting system. We noticed that the number of male and female users did not add up: it turns out that some users do not indicate what their gender is - and that this tendency increases greatly as […]

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It was fairly widely reported (including by Venture Beat - though they didn’t quote any of NetRatings’s numbers, why not?) that Facebook unique visitors dropped 9.3% from August to September 2007 [Facebook profile]. We took a closer look at the demographic changes from August to September 2007 with respect to Facebook’s US traffic figures, as […]

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Silicon Valley Insider references the latest Nielsen ad spending figures. We haven’t had a chance to drill deeply into this month’s numbers, but from what we know about the ads that are making up those numbers, we’re even more convinced that that the NetRatings figures are very overstated with respect to Yahoo!, felt here in […]

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The quarterly IAB / PriceWaterhouseCoopers advertising revenue report is out again and as usual, it’s a bit short on specifics as to how the numbers were collected (namely what percentage of the numbers are actual vs. estimated/pulled out of the air). NetRatings did a lot to adjust it’s Adrelevance figures based on public filings and […]

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We took a closer look at the press release that Nielsen//NetRatings put out on September 10th, 2007 with the latest US traffic and online advertising figures, and dug into the ad spend figures a bit further.
CPM Advisors found that for the top 8 sites by ad spend according to Adrelevance, there is a probable 58% […]

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