RockYou has improved the quality of its reporting for app developer-publishers quite a bit in terms of look and feel, but the export capability is still lacking. When you export to Excel, the data comes out as text (those little green corners with the ! that encourages you to convert the text to numbers).
Just a […]

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Ad networks and ad representation firms typically charge publishers a revenue share of between 35 and 50 percent to bring advertisers to them. Traffiq launched in late 2007 touting itself as an online ad exchange where “Sellers pay 30 percent on ads sold; buyers pay no exchange fees at all.”
I guess I don’t understand how […]

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We’re soft-launching a site called RetainSales.com today aimed at helping marketers and publishers understand and take advantage of retargeting/remarketing. This term refers simply to a way of finding your visitors again on other websites. It is made possible by the increasing connection between various advertising networks enabled by ad exchanges and targeting intermediaries. We’ve had […]

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Looks like Google is still ironing out some issues with their AdManager product, which has been down for us today:

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We are now beta-testing Google’s AdManager product. So far it is pretty easy to use, somewhat minimalist in its UI which for many adserver veterans will come as a relief. The requirement of having header code separate from the adcode may through some people for a loop - I will be coordinating my thoughts and […]

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In advance of next week’s San Francisco Ad:Tech show, PubMatic put out its AdPriceIndex which indicates that average CPMs for approximately 3,000 publishers that it helps with optimization. It naturally shows an upward trend from January to March, from $0.42 to $0.49 or about 15%.
Naturally there is a significant selection bias here in that companies […]

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It’s taken a long time but Google finally launched its free ad serving product, Ad Manager. Scott Switzer has a good post about it that is a variant of “do I hand over ALL of the keys to my monetization” to Google argument that will continue to rage around the online ad space for some […]

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We’ve established a relationship with Yahoo! Right Media and will be managing and optimizing advertising revenue for a variety of publishers via an advertising network we’re establishing. We’ve worked for some time with the RMX team and know their system pretty well. It’s a very powerful system with a fairly steep learning curve, so we’re […]

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As we point out in this comment on Bronte Media, adserving workflow is still suboptimal and OpenAds has so far been a disappointment (though we’re still optimistic on the mid-term prospects of free opensource adserving products). And of course everyone (well us, at least) is waiting to see what Google does on the free adserving […]

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We commented on the post from Tech Crunch. Here’s what we said:
Yay, yet another vertically-focused ad network! How original, it seems like the business everybody wants to be in. Several companies are also repositioning themselves to be “ad network creators” or providers, like Pulse360 was discussing at ad:tech in New York last week.
So it may […]

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As Saul Hansell points out, several companies at ad:tech last week were talking about their new vertically focused/behaviorally-targeted/blah blah new ad networks. There are more advertising networks than ever, as well as ad network enablers (”start your own ad network” says Pulse360, Adify has been saying this for a while) not to mention advertising exchanges […]

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