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About CPM Advisors

CPM Advisors LLC is comprised of several experts in the online advertising field who, among them have:

  • Created and managed the display ad campaign and creative teams for one of the top 5 online advertisers
  • Defined and overseen build-out and implementation of an adserver built totally-in-house to serve several billion impressions per month, including behavioral targeting capabilities and real-time revenue optimization. Managed the engine’s approval for serving on major online sites including AOL, Yahoo and Microsoft.
  • Led the online advertising efforts for a major business and social network, named by Compete.com as one of the fastest growing sites of 2007.
  • Conceptualized and overseen development of Java and PHP-based reporting systems that integrated and combined data from search and display ads using various APIs and also allowed for workflow management across these systems.
  • Led the financial reporting team for a contextual advertising network with over $50mm in annual revenue.
  • Produced advanced revenue optimization models that improved effective CPMs on advertising inventory by over 100% in a three-month period.
  • Built and managed multi-hundred-thousand keyword marketing campaigns on Yahoo! Search and Google.
  • Worked for major online market research firms Jupiter Research and Nielsen//NetRatings as a senior analyst and director for over 4 years. Managed ongoing custom data research projects for major online companies including Yahoo!, Google, IAC, and eBay.

Let us know how we can help your firm maximize its advertising revenues. Send us an inquiry today.

Why “CPM Advisors”?

“CPM” is a bit of advertising jargon, and means “cost per thousand impressions”. Many advertisers today do not buy their advertising on the basis of CPM, but instead pay based on a cost-per-click model. The publishers on whose sites these ads appear, however, judge their own performance on the basis of effective CPM; what’s the effective cost per thousand impressions they are getting from showing that particular advert on their site? While there are many other ways to measure performance, some of which we believe are much more relevant in certain situations, CPM is a widely-used term that applies to both advertisers and publishers and quickly gets across what it is that we do.