At the risk of attracting even more comment spam, I audaciously submit the above headline for this blog post. I had to chuckle when I read the latest press release/data bite from my former employer, Nielsen Online (the measurement company formerly known as Nielsen//NetRatings with two /’s) on ClickZ.

There follows a somewhat dubious trail of data that starts with the “Top 25 companies by sponsored link impressions“, quoting winning companies like True.com, Wu-Yi Source, Singlesnet and Anastasia Intl (?). Thereafter it shows you what their top search terms were… and naturally “chat rooms” shows up more than once, and “mail order brides”, “european.single.women.” and “beautiful women” are all well represented. Sheesh. Then some other humdingers like the top search words for Experian, whose free credit report products are a major source of online direct marketing dollars:

“Endurance saddle pads”?

Come on Nielsen, where did you get this data, honestly?