We’re soft-launching a site called RetainSales.com today aimed at helping marketers and publishers understand and take advantage of retargeting/remarketing. This term refers simply to a way of finding your visitors again on other websites. It is made possible by the increasing connection between various advertising networks enabled by ad exchanges and targeting intermediaries. We’ve had some good success here with a few clients and have been asked by several more to assist them in creating these types of campaigns, and we figure there are many other people out there who are similarly interested in these powerful marketing mechanisms. The concept of audience extension is another one worth mentioning - a form of simple behavioral targeting where you can sell more advertising inventory outside your own site by finding your users on other sites and networks across the web. Performance of ads on audience extension campaigns is often better than the ads running on the site itself (think about it for a bit….). Check out the new site and let us know what you think. We’ll keep adding to it including case studies and more data.