Don’t be afraid to experiment with different ads and targeting. Be sure to check in on your ads regularly to monitor their performance. Try new combinations of targeting, creative,or bid amounts using the data available in your Ad Manager from past ads to help guide your edits.

Facebook Ads Newsletter, July 1, 2008

Gang - don’t be afraid of experimenting. Shudder, that nasty word is “optimization” and you too can “optimize”! It’s kind of like doing your own soldering with a soldering iron. Definitely something you want to do yourself.