Our latest aggregated look at the advertising data made available by Facebook as part of its Social Ads program. All of this data was gathered on July 16th via their advertising interface. We looked at the number of users in the “Any” to “Any” age range and then also looked at the suggested-bid CPM figures it spat out. Note that when we looked at the suggested cost-per-click bids, the implied clickthrough rate for Facebook ads was pretty consistent across the top 10 countries by size, at around a 0.044% to 0.047% rate (someone is clicking on these ads, on average, about 45 out of every 100,000 times the ad is shown).

Here’s the data - when you add it all up, almost 83 million users across these 93 countries with a weighted-average “suggested” CPM of $0.21 to $0.27 to run your ads. We’ve tried some ads and seen a fair bit of volume below these levels, so it’s doubtful they are conservative. If you want an Excel file of the data, join our advertiser mailing list on right and we’ll send the data to you!