Pubmatic’s price index shows that overall eCPM pricing for display inventory is down, according to their figures. This accords with the word around the industry that several advertisers were cutting back in April, fearing recession. It spells opportunity for certain direct ad buyers, I’m sure — if the numbers are still backing out and the sales side is holding somewhat steady — but this is a trend worth watching. We’d love to see other groups putting out similar figures… we’ll share some of our own insights here soon as well.