RockYou has improved the quality of its reporting for app developer-publishers quite a bit in terms of look and feel, but the export capability is still lacking. When you export to Excel, the data comes out as text (those little green corners with the ! that encourages you to convert the text to numbers).

Just a hint - if you are going to create a reporting system for your publishers from scratch, please please please spend some time working on the export functionality. Pivot-ready tables would be awesome (hint hint)!

Of course we should mention that Cubics (part of AdKnowledge now) doesn’t even have an export option… cut and paste is the method here.