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NebuAd hunkering down for long privacy fight

July 19th, 2008 · No Comments

NebuAd has been in the news this week, the CEO Bob Dykes testifying at a House hearing on behavioral targeting and privacy. Apparently quite a few NebuAd employees were laid off in the past week, as the company prepares for a long, protracted battle to be able to do business despite the privacy concerns being […]

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Tags: Privacy · Behavioral targeting

Ad systems - do data export the right way

July 19th, 2008 · No Comments

RockYou has improved the quality of its reporting for app developer-publishers quite a bit in terms of look and feel, but the export capability is still lacking. When you export to Excel, the data comes out as text (those little green corners with the ! that encourages you to convert the text to numbers).
Just a […]

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Tags: Ad networks and adserving