CPM Advisors header
CPM Advisors header image 4

Entries from June 2008

Parents use LinkedIn, their kids use Facebook

June 19th, 2008 · No Comments

The WSJ ran a story about LinkedIn’s $53 million cash infusion here. And I found this line interesting:

LinkedIn’s average user is 41 years old and has a household income of $109,000, according to Mr. Nye.
Facebook said it doesn’t release specific demographic information and declined to comment. But the company’s Web site says more than half […]

[Read more →]

Tags: Social media

Traffiq - ad network or something else?

June 2nd, 2008 · 1 Comment

Ad networks and ad representation firms typically charge publishers a revenue share of between 35 and 50 percent to bring advertisers to them. Traffiq launched in late 2007 touting itself as an online ad exchange where “Sellers pay 30 percent on ads sold; buyers pay no exchange fees at all.”
I guess I don’t understand how […]

[Read more →]

Tags: Ad networks and adserving