The IAB email this morning caught my eye because it referenced a BusinessWeek article that mentions a study done by Rapleaf (a company that aggregates social network information and has come under fire for some of its marketing tactics), saying (my emphasis added) “Rapleaf CEO Auren Hoffman, citing a recent study by her firm, […]

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Comcast buys Plaxo for $175 million; I have to admit I didn’t see that one coming. Now this is also interesting in the context of ISPs who are outsourcing the delving into their users’ personal data to ISP targeting companies like Adzilla, Phorm and NebuAd. The conventional wisdom here is that lots of small ISPs […]

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