The IAB email this morning caught my eye because it referenced a BusinessWeek article that mentions a study done by Rapleaf (a company that aggregates social network information and has come under fire for some of its marketing tactics), saying (my emphasis added) “Rapleaf CEO Auren Hoffman, citing a recent study by her firm, […]

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Comcast buys Plaxo for $175 million; I have to admit I didn’t see that one coming. Now this is also interesting in the context of ISPs who are outsourcing the delving into their users’ personal data to ISP targeting companies like Adzilla, Phorm and NebuAd. The conventional wisdom here is that lots of small ISPs […]

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Pubmatic’s price index shows that overall eCPM pricing for display inventory is down, according to their figures. This accords with the word around the industry that several advertisers were cutting back in April, fearing recession. It spells opportunity for certain direct ad buyers, I’m sure — if the numbers are still backing out and the […]

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