We’re soft-launching a site called RetainSales.com today aimed at helping marketers and publishers understand and take advantage of retargeting/remarketing. This term refers simply to a way of finding your visitors again on other websites. It is made possible by the increasing connection between various advertising networks enabled by ad exchanges and targeting intermediaries. We’ve had […]
Retargeting, remarketing and audience extension
April 22nd, 2008 · No Comments
Tags: Retargeting · Ad networks and adserving · Behavioral targeting