At the risk of attracting even more comment spam, I audaciously submit the above headline for this blog post. I had to chuckle when I read the latest press release/data bite from my former employer, Nielsen Online (the measurement company formerly known as Nielsen//NetRatings with two /’s) on ClickZ.
There follows a somewhat dubious trail of […]

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My friend and former LinkedIn colleague Eric Ly has launched Presdo (Techcrunch coverage). We’ve been trying it out for a bit and found it very useful - it’s a web tool that’s all about simplifying the process of finding the best time to get together.  Presdo is targeted at the “casual organizer”, people who may […]

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We’re soft-launching a site called RetainSales.com today aimed at helping marketers and publishers understand and take advantage of retargeting/remarketing. This term refers simply to a way of finding your visitors again on other websites. It is made possible by the increasing connection between various advertising networks enabled by ad exchanges and targeting intermediaries. We’ve had […]

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I ran into Drew Ianni, Chair for North America/Asia Pacific for Ad:Tech at the show yesterday. He told me they had 14,400 pre-registrations for the San Francisco event, which is a record for them. I was at the event and thought it was good - attendance was great, there were a number of interesting companies […]

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Looks like Google is still ironing out some issues with their AdManager product, which has been down for us today:

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We are now beta-testing Google’s AdManager product. So far it is pretty easy to use, somewhat minimalist in its UI which for many adserver veterans will come as a relief. The requirement of having header code separate from the adcode may through some people for a loop - I will be coordinating my thoughts and […]

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In advance of next week’s San Francisco Ad:Tech show, PubMatic put out its AdPriceIndex which indicates that average CPMs for approximately 3,000 publishers that it helps with optimization. It naturally shows an upward trend from January to March, from $0.42 to $0.49 or about 15%.
Naturally there is a significant selection bias here in that companies […]

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I noticed that NexTag is a top 30 ranked site according to Quantcast… the only problem is that when you look at the detail, and the large spike in traffic that NexTag has recently experienced, most of the spike is explained by them buying (and serving) more ads through their adq.nextag.com domain. I should know, […]

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CPM Advisors is pleased to announce we will soon be launching our Publisher survey. Aimed at helping Publishers figure out where they stand and also understanding challenges and issues facing publishers, the Publisher survey will provide valuable information to the marketplace about what’s going on “in the trenches” and how the industry can do more […]

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